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The new fragrance collection will be out across travel retail in Europe and the Americas, followed by the Middle East in December.
September 24, 2026
By: Rachel Klemovitch
L’Occitane Travel Retail is bringing Sol de Janeiro’s new Intense Perfume Mist collection to travelers this autumn, supported by an extensive international roll-out and a program of high-profile airport activations across key markets.
The launch will be supported by a wide range of airport activations.
In Europe, this will include a Heinemann pop-up at Istanbul Airport, alongside additional spaces in Ankara, Bodrum, Izmir, Riga and Dalaman.
Avolta will support the launch with Beauty Station activations at major UK airports including Heathrow, Gatwick, Stansted and Manchester, while on-counter animations are planned across key doors in Spain, Turkey, the UK, Italy, France and Norway.
In the Americas, the launch will be supported by Holiday campaign activations across nine travel retail doors during November and December, including locations in Miami, Washington DC, Atlanta, Texas, Panama, Punta Cana and Colombia.
Jordan Saxemard, Chief Executive Officer of Sol de Janeiro, said:
“With Intense Perfume Mist, we are delivering up to 10 hours of scent while preserving the joy, ease and unmistakable spirit that made our Cheirosa Perfume Mists iconic. This is more than an extension of an existing collection. It is our answer to how a new generation wants to experience fragrance: expressive, sensorial and able to keep up with every part of their day. Intense Perfume Mist represents the next chapter of prestige body fragrance and the next chapter of our relationship with our community.”
In European travel retail, Cheirosa 62 Intense, Cheirosa 59 Intense and the new Cheirosa 74 Intense will launch on 1 October, followed by Cheirosa 91 Intense on 15 December.
The complete collection will also launch across Middle East travel retail in December.
Across the Americas, Cheirosa 62, 59 and 74 Intense Perfume Mists will launch in late September in North America and in October in Latin America. Cheirosa 91 Intense will follow in November and mid-December, respectively.
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